It won’t be wrong in the least if I say that AI has shaken the world of content creators.
That statement is enough to demonstrate its power.
The netizens are all obsessed with AI; some embrace it as a friend, and others fear it as a foe.
But how can one thing create that drastically opposite response in its users?
Are you, too, looking for the right answers like everyone else today?
Here is what experts have to say about it.
Let us start with a definition and go through all its dimensions.
What is AI-Generated Content?
In the simplest words, any content created by using artificial intelligence tools, by feeding them information and extracting a quick response, is called AI-generated content.
That for sure is some marvelous technology but how far does it work? That is the real question.
Is AI-Based Content Good for SEO?
So this is the first thing that comes to your mind when you think of creating content by AI. The answer to this question depends on how far you are taking the game of AI-generated content. You can have two variables here:
- If you are using AI as a tool to create content, there are high chances to get it ranked on SERP.
- If you are using AI as an authority, there is next to no chance for a good outcome from it.
Can Google Detect AI-Generated Content?
If you are using AI to create content that ranks on Google, this is the next big question you might be facing. The straight answer to it is NO. Google does not have any way to tell AI-based content from human-generated content as yet.
But, call it fortunately or unfortunately, Google can tell apart good content and bad content. And, the AI-generated content in its raw form, in most cases, does not fall under the “good” content category.
In the last update of Google’s spam policy, many websites had their traffic fall to zero because they were solely relying on AI-generated content.
Whereas there are other blogs that have been using AI content but they had it modified before publishing it on their site and that saved them from falling into spam.
Pros and Cons of AI-Generated Content
Now it is evident that AI has two sides to it, so let us count the pros and cons of it.
Pros
- Instead of spending hours researching a specific topic, you can simply create a content outline through AI, and that makes it time-efficient.
- You do not have to pay a writer in dollars to create content. It will do that for free and that is why we call it budget-friendly.
- You can have information spanned on centuries in a matter of a few seconds without reading a single piece of writing and so it becomes work-efficient as well.
Cons
- The content may lack the flow and engagement that is essential to blog and article writing. This will hinder your path to rank it at SERP.
- The tone of the content may sound robotic and can, at times, be detected by the readers. If the readers detect something wrong with the content, they will leave the site immediately, making the dwell time fall.
- Experiments tell us that you cannot always rely on the facts spitted out by AI as they can be widely mistaken. You always have to double-check before publishing that content. If you do not, you may be delivering a fact that contradicts all the other articles on the topic. As a result, Google will prefer to go with the masses and put the wrong information aside.
- AI may not always get the context of your question and give you the wrong answers because of the communication gap between a robot and a human.
Is AI Any Good for Content Creation?
Now you might be wondering, especially after reading that long list of cons above, if AI is any good for creating content. And the answer lies with you. AI is giving you the raw material, and how you make use of it is up to you now.
If you spend time manually editing it, adding keywords to it, and inserting engaging headlines, you may get one of the best pieces out there by spending relatively less time on it.
Conclusion
I will conclude the topic by saying that the efficiency of AI lies in its usage. It is just a newborn for now and cannot work unless you direct its path. It may get more intelligent with the passage of time, as the pro-techs are predicting, but it cannot replace the human mind.
If you are working with AI as a friend, good for you. But if you are fearing it, you better not. In a predictable future, it is far from replacing you as a writer and hindering you from ranking on the first page, because Google depends on user-friendly policies.